Methodology

How Heing Works with Ventures

We are not a traditional fund or accelerator. We are a venture architecture platform that designs, builds, and capitalizes ventures across the real economy. Our approach is systematic, not opportunistic.

Core Principles

These principles guide every venture we engage with. They are non-negotiable.

Architecture Before Capital

We design ventures structurally before seeking funding. Capital follows coherence, not the other way around.

Sequenced Risk

Each venture follows a staged approach that de-risks execution through clear milestones and decision gates.

Collective Intelligence

Our ventures share infrastructure, knowledge, and capabilities. The portfolio is greater than the sum of its parts.

Governance by Design

We embed governance frameworks from day one — not as compliance, but as operating system.

Real Economy Focus

We build ventures that create tangible value in materials, housing, mobility, health, and infrastructure.

Long-Term Alignment

We structure incentives for patient capital and sustainable value creation, not quick flips.

Our Roles

We engage with ventures in four distinct capacities. Most ventures involve multiple roles.

Architect

We design the venture from first principles — business model, capital structure, governance, and operating system.

Venture origination and concept design
Business model architecture
Capital structure design
Governance framework development

Builder

We participate in execution — assembling teams, building products, and establishing operations.

Team assembly and leadership
Product development oversight
Operational setup
Partner and supplier onboarding

Investor

We provide or structure capital — equity, debt, or hybrid instruments aligned with venture stage.

Direct investment
Capital syndication
Investor relations
Financial structuring

Partner

We advise and support — providing strategic guidance, network access, and ecosystem integration.

Strategic advisory
Network facilitation
Ecosystem integration
Ongoing governance support

Venture Stages

Every venture progresses through defined stages. Stage is enough — we don't make performance claims.

Research

Deep investigation of market opportunity, technology landscape, and regulatory environment.

3-6 months

Architecture

Design of business model, capital structure, governance, and operating framework.

2-4 months

Build

Team assembly, product development, and initial market entry.

12-24 months

Scale

Market expansion, operational optimization, and growth capital deployment.

24-48 months

Realization

Value crystallization through strategic events, distributions, or exits.

Variable